The soothing lip saver that adds high octane glamour to luscious lips

“We designed Diamond Balm because we wanted a hydrating everyday balm that would work hard to moisturize lips while leaving a head-turning sparkle.” – Huda Kattan

Huda Beauty introduces what is going to be your latest crush with Diamond Balm – six soothing, glossy balms infused with the appearance of diamond dust for a super sparkly pout. Available in six sultry shades – Negligee, Dirty Thoughts, Seductress, Censored, Femme Fatale and Lace Panty – Diamond Balm are the luscious new addition to the Huda Beauty family. Each and every one will work hard to seduce you with its unique formula of hydrating ingredients that create a luminous shine.

“I’m obsessed with Diamond Balm in Negligee and I keep one in my purse, at my desk, and on my vanity,” says Huda. “It’s perfect for keeping my lips soft all day long, but also adds a special sparkle if I want to make a statement that’s about more than just color.”

Each buttery balm is moisturizing and soothing thanks to its lightweight formula packed with rich emollients that hydrate lips while leaving them ultra-glossy. Infused with a sheer pigment, Diamond Balm also adds a subtle pop of color while sparkling duo-chrome pearls leave your lips looking like they’ve been dipped in sparkling diamonds.

The three shades, Negligee, Dirty Thoughts, and Seductress, will be available globally and shades Censored, Femme Fatale, and Lace Panty will be exclusive to, all for a limited time of six months starting March 27. So, enjoy your spring fling with any one of Huda Beauty’s Diamond Lip Balms, but be warned, these sassy, sparkling beauties will leave you begging for more.

Meet the Sassy Shades: 

Negligee: Huda’s fave shade, Negligee is our signature beige brown balm but with a glam, gold-crushed diamond exterior. It’s the perfect everyday shade but with a head-turning finish.

Dirty Thoughts: Go on, embrace your cheeky side with this lilac lip balm with a subtle gold-crushed diamond finish.

Seductress: If you’re feeling a little flirty, this peachy, light pink balm adds a subtle pop of color and finishes with a gold-crushed diamond sparkle for an irresistible kiss.

Censored: This deep purple lip shade with a pinkish-blue crushed diamond shimmery shift is for restricted moments – wink wink.

Femme Fatale: Embrace your inner vixen and go deep with this intense reddish-purple shade that only intensifies due to its pink and blue crushed diamond shimmer.

Lace Panty: For those moments when you’re feeling feminine and a little flirty, this warm pink lip balm has a pinkish-blue crushed diamond exterior that will leave a lasting girly glow.

The Science:

Rich Emollients

Huda Beauty’s Diamond Balm special formula includes a mix of emollients including Mango Butter extract to help soften the skin and make the balm glide smoothly across the lips leaving them pillow-like and supple.

Gloss-Like Polymer

The balms also include friendly polymers, an innovative technology that not only supports longer lasting color but creates a luminous finish by enhancing the pearl reflection.

Structure Waxes

A combo of skin-friendly waxes delivers a uniform color across lips while also making sure the balm is lightweight and flexible to wear. Essential when you’re running around town killing it and the last thing you want to think about is your lips.

Huda’s Tips:

  • Sweep each one of the buttery balms across lips first thing in the morning to put a sparkle in your step. Then reapply throughout the day whenever you need a pick me up.
  • Try layering it on top of one of your favorite lipstick colors. It’ll add some sparkle as well as enrich the color oh-so subtly.
  • The hydrating formula will soothe and hydrate your lips in a second, so make sure you keep these little beauties in your purses at all times, especially when you travel.

Huda Beauty Diamond Balm

Found on, Sephora and Sephora at JC Penney.
Censored, Femme Fatale and Lace Panty shades sold exclusively on
$25 USD // $33 CAN

About Huda Kattan:

Named one of the 25 Most Influential People on the Internet by TIME Magazine and Digital Innovator of the Year by Women’s Wear Daily, Huda Kattan is Founder and CEO of Huda Beauty, one of the fastest-growing beauty brands worldwide. She is an entrepreneur, internationally recognized beauty authority, Hollywood-trained makeup artist and content creator. A lifelong passion for beauty led Huda to enroll at a prestigious makeup training school in Los Angeles, cultivating a roster of clientele including A-list celebrities and a royal family. Soon after, Huda set up her beauty blog and later launched a YouTube channel, a Facebook page and an Instagram account by the same name. Huda’s one-of-a-kind beauty tutorials quickly saw her become an industry heavyweight, pioneering beauty trends at every step. Today, her Instagram account is the most followed beauty brand on Instagram with over 41 million followers while her Facebook page has over 7 million fans and her YouTube channel has garnered over 3 million subscribers. Guided by her expertise and keen eye-for-detail, Huda founded her eponymous cosmetics brand Huda Beauty in 2013. With support from sisters Mona and Alya, Huda Beauty launched false eyelashes into Sephora in the Dubai Mall, making eyelash application part of a mainstream beauty ritual. The launch immediately shattered records in the Middle East and soon after in the United States. The Huda Beauty offering now includes a range of lipsticks, lip contouring pencils, textured eyeshadow palettes and complexion products, all of which have been instant best-sellers across the globe.

About Huda Beauty

Launched by award-winning beauty blogger Huda Kattan in 2013, Huda Beauty is one of the world’s fastest-growing beauty brands. Beginning as a blog in 2010, Huda Beauty has fast become the number 1 beauty Instagram account in the world with over 41 million followers. Huda launched Huda Beauty into Sephora in the Dubai Mall in 2013 with a collection of false eyelashes and has since expanded the range to include a vast array of lip, eye and complexion products. The brand has had several record-breaking launches globally, with products now available worldwide at retailers including, Sephora, Sephora in JC Penney, Harrods, Selfridges, Cult Beauty, NYKAA and so much more! Huda Beauty continues to expand its presence across the US, Europe and Asia where the brand is regularly ranked number one against competitors.