Gucci is pleased to present a new campaign starring actress and Brand Ambassador Wen Qi and singer and actor Daniel Zhou, in a playful and joyous ode to love and human connection. Set against a backdrop of fields of grass and blooming flowers, the campaign captures moments of intimacy transporting viewers into a world where love and beauty intertwine.

Drawing inspiration from the poetry of romance, the campaign showcases a thoughtfully curated selection of Gucci’s ready-to-wear pieces, handbags, shoes, and accessories. Imbued with whimsical motifs, sparkling embellishments, and vibrant floral prints, these designs pay homage to Gucci’s rich archival heritage, while infusing a modern and uplifting sensibility.

The campaign inspires novel renditions of the House’s signature handbags as the Gucci Diana, the Dyonisus and the GG Marmont lines, presented in bold tones and romantic patterns. The same motifs adorn a pair of Horsebit loafers, celebrating this style’s 70-years anniversary since first conceived by Aldo Gucci in 1953. Heart-shaped shoulder bags featuring the Interlocking G emblem are presented along a sparkly version of the Aphrodite shoulder bag offering an amusing, light-hearted take on the House’s accessories.

The exclusive selection showcased within the campaign is now available on and select store worldwide.


Art Director: Kevin Tekinel,Charles Levai – MAYBE Paris

Director: Tin Seoi

Photographer: Leslie Zhang

Talents: Wen Qi & Daniel Zhou

Hair & Make-Up (Wen Qi): Yuewen Long

Hair & Make-Up (Daniel Zhou): Wang Liang, Lv Yuepeng & Lu Jinwei

Courtesy of GUCCI.