French luxury fashion house Christian Dior revealed the opening of a new Dior location in South Korea, following the showing of the luxury house’s Fall 2022 collection in the capital city, Seoul, on 30th April.
Located in Seongsu-dong, a neighborhood driven by an innovative, cutting-edge spirit, the new Dior concept store measures 7,500 square foot and is designed to mirror the French brand’s Parisian flagship situated at 30 Avenue Montaigne, as seen on the outset via its “legendary façade”.
The building’s open-air construction, resembling a light-filled glass conservatory, includes a garden inspired by both Korean nature and French gardens — “a celebration of Monsieur Dior’s love of flowers.”
Inside, the boutique – which retails the different domains of the house; from women’s ready-to-wear to iconic sneakers and bags — the décor is punctuated by original pieces by Korean designers, including furniture by Kwangho Le and Jeonghwa Seo. The concept store also embraces Korean craftsmanship with the Toile de Jouy motif on traditional Hanji paper.
Finally, the boutique houses a café complete with a giant screen that reproduces a beautiful digital trompe l’oeil garden as a backdrop: a replica of the gardens of Christian Dior’s childhood home in Granville, Normandy.
Source: Fashion Network
