The Moncler brand wishes to bring positive waves in this period marked by the coronavirus pandemic. A solidarity ambition that Moncler has launched a hashtag #WarmlyMoncler which offers pictures from the brand’s archives. Each selected image uses a visual language specific to solidarity and comfort. What could be better in times of confinement?
It’s not always easy to fight loneliness in times of confinement, the #WarmlyMoncler project doesn’t just stop at a retrospective. The brand specialising in high-end down jackets reveals a series of Spotify playlists launched by people close to the house. But also, a series of live performances with actors from Moncler Genius. Last to answer the call: Loewe Creative Director Jonathan Anderson, who joined the “Moncler Genius” project in early 2020, will take part in an interactive interview followed by a series of questions and answers on the topics of creativity and interactivity in the home. Visit the Moncler Instagram account to make sure you don’t miss any of the events.
By Justine Duclaux
Photos: Instagram
