Victoria’s Secret Launches The Love Cloud Collection, Focusing on A Whole New Level of Comfort

A powerful first-of-its-kind campaign for the brand features eighteen dynamic women from a myriad of backgrounds.

The Love Cloud Collection – a new range of bra and panties centered around all-day comfort. A first of its kind campaign for the brand, the collection is modeled by eighteen dynamic women, reinforcing Victoria’s Secret’s commitment to welcoming and celebrating all women.

This cast ranges from VS Collective Member’s Hailey Bieber, Paloma Elsesser and Valentina Sampaio to Jailyn Matthews, a set medic and pilates professional, Sylvia Buckler, an expecting mother and model Sofia Jirau. 

Here at BELLO, we are all for inclusivity, fashion, and empowerment! This is a beautiful line that represents more than just comfortable lingerie! Check it out 🙂