Through its Design For All collaboration series, Target gifted customers two decades worth of designer collaborations featuring the likes of Missoni, Rodarte, Proenza Schouler, and and ranging from kids’ clothes to home goods. Now Target is introducing a new designer collaboration series built entirely around the most important wardrobe staple—the dress.

The Designer Dress Collection, like Target’s past collaborations, highlights the unique style, creativity and spirit of each designer’s brand. For its debut, Target assigned three female-led labels: LoveShackFancy, Cushnie, and Lisa Marie Fernandez. The collection features more than 70 dresses in a variety of silhouettes, colors, and prints, and sized from XXS-3X. Customers can choose from Cushnie’s signature body-skimming silhouettes in bright neons, pinks, and red, LoveShackFancy’s whimsical gyp-set floral dresses, and Lisa Marie Fernandez’s relaxed, vacation-ready pieces all for $60.

The collection will launch online on June 6th before debuting in Target stores on June 15. Preview the entire collection here.

By Justine Duclaux

Photos: website