Celebrate the Saint Tropez Summer in Style: Jacquemus Branded Beach and Chic Boutique

As the summer sun graces the shores of Saint Tropez, a favored playground for celebrities and fashion’s jet-set, Jacquemus has brought a touch of luxury to the French coast with the launch of its new boutique and the very first branded beach.

Designed by the visionary Simon Porte Jacquemus, the mastermind behind the eponymous label, the beach exudes the epitome of European seaside elegance, adorned with vibrant sun loungers and parasols, colors found in the iconic Pastis drink—a typical beverage from the South of France.

Embracing a minimalist aesthetic, the boutique showcases an exterior crafted from stone and wood, perfectly blending with its coastal surroundings. Step inside, and shoppers will be enthralled by the latest Été capsule collection from Jacquemus. This exclusive selection includes an array of exquisite straw hats, complemented by alluring gold earrings and necklaces. Moreover, the boutique presents new renditions of the iconic Chiquito and Le Bisou bags, ensuring fashion enthusiasts find their perfect summer accessory.

Jacquemus’ pop-up beach boutique will graciously welcome guests until October, located at the enchanting Route de Bonne Terrasse in Ramatuelle. This promises to be a must-visit destination for those seeking the epitome of summer style and sophistication in Saint Tropez.


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