Gen!us has just opened a new 4,000 sq. ft boutique dispensary on 7569 Melrose avenue, which is designed to be a chill hangout and experience of all things bespoke cannabis, CBD, Gen!us clothing, as well as product collaborations – with a distinct high art edge, following on from their launch collaboration with noted photographers Maggie WestDaniel Forero and Justin Jerrod.

Located in the heart of Los Angeles, the bright-yellow fronted flagship dispensary officially opened on October 26 and will feature the Gen!us brand’s top-shelf flower, pre-rolled joints, vape pens and cartridges for today’s modern cannabis connoisseurs.

Featuring over 15 high-quality cannabis brands and product lines, the bright-hued new Gen!us dispensary is designed to specifically stand out against the typical dark green hued dispensaries, evoking curiosity among experienced and new cannabis users alike to come inside, as well as aiming to position the offerings in a new creative light. The centerpiece of the boutique dispensary includes a highly customized flower bar with bespoke fabricated bud-viewing magnifying jars to see and smell the beauty of each exotic cannabis flower.

 With fresh strains from across California including Northern California-grown delicacies – rare to Los Angeles – the dispensary’s experienced and knowledgeable budtenders guide customers through the intricacies and delights of each product. The dispensary also features ample space for seating, allowing customers to not just shop but experience Gen!us through the brand’s lens of creativity and culture.

The boutique also sports stunning interior features designed by NB Studio’s Natalia Belonogova, including surreal sculpted overhead lighting fixtures and a large cube grid to hold the products on the side wall, illuminated by a rainbow of colored light.