Louis Vuitton introduces its latest dedicated Capucines leather goods campaign. Shot by renowned photographer Steven Meisel, the campaign sees French actor and House ambassador Léa Seydoux embody the classic Capucines bag in a pure and stripped back setting. The campaign portrays the intimate relationship between a woman and her bag and highlights the timeless elegance of the Capucines bag.

“The Capucines represents the essence of French savoir-faire. I’m very honored to be the Capucines ambassador as it’s a handbag I love and wear all the time” says Léa Seydoux.

Rue Neuve-des-Capucines, the address where Louis Vuitton opened his first store
in 1854, is the inspiration for the name of the iconic Capucines bag. The House’s values of creativity, strive for excellence, outstanding craftsmanship, and blending tradition with innovation are embodied by the Capucines bag – it is the quintessence of the House’s art of leather craftsmanship. Thoughtfully designed, the bag contains a multitude of crafted elements assembled in hundreds of steps and brings together the House’s unparalleled traditional savoir-faire. The unique leathers used for Capucines bags are soft and rich and only the most noble are selected. It is not simply a timeless handbag – it is a life-long companion. A feat of skill, ingenuity, and absolute craft, the Capucines is a modern classic.

For this campaign, Léa Seydoux embraces the Capucines MM in black Taurillon leather.

The campaign will be revealed in April 2021 issues of magazines worldwide.

About Louis Vuitton

Since 1854, Louis Vuitton has brought unique designs to the world, combining innovation with style, always aiming for the finest quality. Today, the House remains faithful to the spirit of its founder, Louis Vuitton, who invented a genuine “Art of Travel” through luggage, bags and accessories which were as creative as they were elegant and practical. Since then, audacity has shaped the story of Louis Vuitton. Faithful
to its heritage, Louis Vuitton has opened its doors to architects, artists and designers across the years, all the while developing disciplines such as ready-to-wear, shoes, accessories, watches, jewellery and fragrance. These carefully created products
are testament to Louis Vuitton’s commitment to fine craftsmanship.

For further information: louisvuitton.com

Credits: photography by Steven Meisel, art direction by Nicolas Ghesquière and styling by Marie-Amélie Sauvé