Kiehl’s 10th Annual LifeRide for amfAR

This past Saturday, Kiehl’s LifeRide for amfAR event attracted a broad spectrum of celebrity supporters, motorcyclist participants, and the general public to celebrate the over $2 million raised for HIV/AIDS research. The variety of guests joined at the private Cabana space at Westfield Century City to commemorate a decade of support for this worthy cause. Guests enjoyed stellar musical performances by amfAR ambassador and singer Serayah, delicious summer inspired catering from Wolfgang Puck, complimentary cocktails, and a variety of soothing Kiehl’s products including their Cactus Flower and Tibetan Ginseng Hydrating Mist, Super Fluid Daily UV Defense, and Hydrate and Protect Station.

In addition, guests could take an exciting motorcycle ride, or opt for the same thrill from the safety of the advanced VR Simulation Area. Other activities and perks included customizing their own Kiehl’s x amfAR bandana, complementary and personalized temporary tattoo designs, and copping a Kiehl’s gift bag filled with skincare goodies. In addition to the many guests already in attendance, including celebrities like LifeRier and actor Scott Patterson, Kiehl’s took over The Terrace in the Westfield in Century City, encouraging the LA public to take part in the Instagram hand-heart campaign and learn more about amfAR x Kiehl’s long standing partnership.

With each Instagram post, Kiehl’s donated $10 to amfAR to help find a cure for HIV/AIDS. Overall, the event was a huge success, helping donate to this important cause while also entertaining hundreds of guests.