The House presents Gucci Summer Stories, a collection designed to capture the spirit of summer, exploration, and escape. Summer Stories evokes the collective joy that accompanies this season’s longer days and warmer nights.

Icons of the House such as the Jackie 1961 and the Horsebit 1955 are presented in woven raffia with leather details. The refined combination of textures is repeated on a timeless classic, the Horsebit loafers, declined in soothing earth tones. Weather it’s a weekend getaway or a long-haul holiday, the curated selection envisions solutions to travel in comfort and style. Jumbo GG leather duffle and tote bags of different sizes and colors from the Gucci Valigeria selection combine the House’s beloved motifs with its heritage, creativity, and innovation.

The collection will be distributed through designated stores and on Additionally, special Pop-Ups inspired by beachside cabanas will also showcase the product offering in select resort locations.


Collection details

The Gucci Summer Stories campaign features a wide range of products that capture the joy of summer warmth in a vibrant dance of colors and fabrics.

The women’s ready-to-wear selection presents a variety of day shirts including silk jacquard styles with bold graphic stripes and playful florals as well as matching shorts and pants to complete relaxed poolside looks. Swimsuits and bikinis come with sparkling details, including a pink one-piece defined by a crossed detail at the back and rubber print Gucci logo at the front.

The men’s ready-to-wear offering is defined by a selection of seasonal looks in cotton and linen, with bowling shirts and blousons embellished with patches, embroidered details, and reinterpretations of the GG motif. Bright colors, stripes, flowers, marine inspired together with iconic prints are the main characters of the selection.

The handbag selection includes large raffia tote bags with playful pom-pom details for joyful beach outings, as well as straw-effect versions of the Jackie 1961, Horsebit 1955, and GG Marmont for elegant day-to-night looks.

The shoe selection includes flat espadrille slides in raffia, mid-heel styles like white leather sandals and raffia slides with the Interlocking G motif that carry over seamlessly into evening looks. The men’s selection features leather slides and loafers with Horsebit details as well as espadrilles in natural raffia with Interlocking G leather patches.

Completing the array of items envisaged to capture the spirit of summer are colorful terrycloth beach towels with GG motifs, as well as leather toiletry cases and cabin bags. The selection also includes a wide range of signature Gucci Eyewear styles distinguished by a variety of colored lenses and embellished with gold.


Art Director: Kevin Tekinel & Charles Levai

Director: Harley Weir

Photographer: Harley Weir

Make up: Diane Kendal

Hair: Mustafa Yanaz

Models: Sora Choi


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