The Beloved Lifestyle Brand Rings in 25 Years of Fashion Legacy with a Special Limited-Edition Capsule Collection in Partnership with NYC Alliance

Juicy Couture celebrates 25 years of bringing LA style and attitude to girls all over the world with a robust slate of strategic partnerships, exciting collaborations, a revitalized eCommerce experience, and the successful expansion of the brand’s global footprint.  A mainstay in fashion and pop culture, Juicy Couture pays homage to its early aughts staple pieces that put the brand on the map as it looks ahead to a new chapter.

“Juicy Couture is a brand whose place in pop culture is truly unrivaled and a fashion brand that has achieved iconic status with multiple generations,” said Natasha Fishman, CCO and EVP Marketing at Authentic Brands Group, owner of the Juicy Couture brand. “As we mark the brand’s 25th year, we are thrilled that this milestone comes as we reinvigorate the World of Juicy with best-in-class partners in the U.S. and around the globe.”

Juicy Couture has also unveiled its US-based branded eCommerce site with a fresh look and commerce platform to present the “World of Juicy” via a new and improved tech stack and marketplace capabilities. For more information, head to

Internationally, Juicy Couture has made strides in leading territories by partnering with Shinsegae International in Korea,The Batra Group for the UK and Europe, and Zhejiang Semir Garment Co., a China-based clothing company.  Each brand partner is uniquely interpreting the brand’s ethos for regional audiences while staying true to Juicy’s core DNA and LA roots.

Through the brand’s long-standing licensing agreement with Revlon, Juicy Couture’s fragrance offerings, which include the OUI Juicy Couture and Viva La Juicy pillars, are among the world’s top prestige fragrances.

Earlier this year, ABG announced a partnership with NYC Alliance, a vertically integrated, multichannel U.S. apparel company, to create Juicy Couture sportswear for a US audience with a focus on iconic track and a fashion collection that incorporates classic Juicy notes such as prints, bling, and glamour. For fall and holiday, NYCA will introduce a curated collection that will expand to a fuller fashion offering for spring 2021.  The 25th-anniversary capsule collection will include limited-edition tracksuits, t-shirts, and jumpsuits. It will be available for purchase on this fall.

Juicy Couture continues to roll out multiple collaborations this season, including the recent launch Kappa x Juicy Couture 2-drop Fall 2020 capsule collection. The collaboration from the highly sought-after Italian sportswear authority features apparel and accessories with a sophisticated blend of heritage, sport, and style. Kappa x Juicy Couture launched online with global retailers on September 15th, including, and is now available at the Galeries Lafayette Champs-Elysees.

Socially responsible collaborations are also on the horizon for Juicy Couture. Cruelty-free powerhouse Apparis will debut the first-ever faux fur tracksuit, combining their vegan outerwear with Juicy Couture’s signature track. The Apparis x Juicy Couture collection will be available on for the 2020 Holiday Season.

And just in time for election day, Juicy Couture is partnering with I am a voter.â, a nonpartisan movement that aims to create a cultural shift around voting and civic engagement. Juicy will support I am a voter.â with branded content in addition to reusable and disposable mask options.


About Juicy Couture

Juicy Couture is an LA lifestyle brand infused with casual glamour and an irreverent attitude, designed for girls all over the world. Embracing its Los Angeles heritage, Juicy discovers the couture in the everyday and delivers an element of surprise in all of its designs. Identified as a casual luxury brand, Juicy Couture offers apparel for women, girls and babies, as well as handbags, shoes, intimates, swimwear, accessories and jewelry. The brand is available in 60-plus freestanding stores and select department stores in approximately 94 countries throughout North America, Europe, Asia, Latin America, Africa and the Middle East. Its fragrance offerings are ranked among the world’s top prestige fragrances and are available in 25,000 points of sale.

For more information, visit
Follow @juicycouture on Facebook, Twitter and Instagram.

About Authentic Brands Group

Authentic Brands Group (ABG) is a brand development, marketing, and entertainment company, which owns a portfolio of global media, entertainment, and lifestyle brands. Headquartered in New York City, ABG elevates and builds the long-term value of more than 50 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers, and retailers. Its brands have a global retail footprint in more than 100,000 points of sale across the luxury, specialty, department store, mid-tier, mass, and e-commerce channels, and more than 6,000 freestanding stores and shop-in-shops around the world.

ABG is committed to transforming brands by delivering compelling product, content, business, and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms, and emerging media. ABG’s portfolio of iconic and world-renowned brands generates more than $14 billion in annual retail sales and includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, Sports Illustrated®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Nautica®, Aéropostale®, Forever 21®, Juicy Couture®, Vince Camuto®, Herve Leger®, Judith Leiber®, Barneys New York®, Brooks Brothers ®, Frye®, Lucky Brand®, Nine West®, Jones New York®, Frederick’s of Hollywood®, Louise et Cie®, Sole Society®, Enzo Angiolini®, CC Corso Como®, Hickey Freeman®, Hart Schaffner Marx®, Adrienne Vittadini®, Taryn Rose®, Bandolino®, Misook®, Spyder®, Tretorn®, Tapout®, Prince®, Volcom®, Airwalk®, Vision Street Wear®, Above The Rim®, Hind®, Thomasville®, Drexel®, and Henredon®.

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