No more bad hair days here! In celebration of Drybar’s 10 Year Anniversary in 2020, and in partnership with H&M, Drybar debuted a brand new lookbook earlier this year. The lookbook offers a fresh vibe that includes diverse, ageless and features updates to Drybar’s iconic cocktail-themed hairstyles.
H&M provided the wardrobe and styling for all of the clothing and accessories featured in the lookbook, while Alli Webb, Founder of Drybar, and the Drybar team led the creative direction of the hair styling on the models and lookbook aesthetic. The format of the lookbook reflects a new elevated design with four distinct covers.
“I am so proud of our new Drybar lookbook and H&M has been a wonderful partner. I couldn’t think of a better way to kick off our 10th anniversary than with a new lookbook that celebrates our classic Drybar hairstyles on beautiful women of all ages and ethnicities.” said Alli Webb, Founder of Drybar. “It was really important to me that we showcase the versatility of our clientele and how the brand has evolved over the past ten years. It’s going to be an incredible year for Drybar and I can’t wait for the next ten.”
Clients can view the new Drybar lookbook in all 141 Drybar locations in the United States and Canada, along with an exclusive Behind The Scenes video of the making of the lookbook available on Drybar’s TVs. Styles from the Lookbook are also featured on Drybar.com and both Drybar and H&M are highlighting the new lookbook across their digital programming.
BRB while we go grab some styling inspo…
By Rachel Hallett
Photo Credit Drybar
