A new generation of clean beauty teams up with the face and voice of the next generation
August 12, 2019 – Santa Monica, CA – C’est Moi, clean beauty for the next generation, is proud to announce digital powerhouse talent Liza Koshy as the brand’s first ambassador. With Liza’s growing fanbase of over 45 million subscribers and followers combined, this exciting new partnership will help amplify the importance of clean ingredients, thoughtful formulas and happy skin to young millennials and Gen Z’ers across the country.
Liza has a sincere passion for clean beauty, and has struggled for years with finding the right solutions that address her specific skin concerns and extremely sensitive skin. After experiencing C’est Moi’s lineup of Clean, fragrance-free skin care and color cosmetics, Liza fell in love with how effective, soothing and balancing all of the products were, and how easily they could be used within her daily routine and on set.
“I have skin. Lots of it. It’s everywhere. And I love the skin I’m in… but it took time, patience and products to feel this strong in my armor. I trust the clean, organic and natural products from C’est Moi to help soothe, protect and balance my sensitive skin,” says Koshy. “I also love recommending affordable and adorable solutions to my audience of all ages that allow them to discover, celebrate and embrace how unique they are.”
Condé Nast’s TeenVogue was the first media outlet to announce the news on August 8th to their audience.
C’est Moi (French for “It’s Me”) creates clean, gentle and effective products that are game changers for anyone who has delicate, sensitive or blemish-prone skin. Preserving and nourishing skin’s natural barrier with healthy ingredients and effective formulas to keep skin balanced, calm and clear is what the brand prides itself on.
“We built this brand because we believe in leading by example in creating the cleanest, highest quality, clinically tested, gentle products for young delicate skin. As an essential pillar to the C’est Moi Beauty brand, we believe that the quality of our ingredients is a reflection of our integrity. Being EWG VERIFIED™ furthers our promise.” says Jennifer Saul, VP of Marketing at C’est Moi. “Partnering with Liza has been a truly defining moment for us. As soon as we met, I knew her honest, relatable and approachable personality was the perfect representation of who we are as a brand. I know that as we continue working together, the powerful synergies between our belief systems on product and self love, combined with our endless passion for beauty will define how this new generation will learn to understand the importance of clean beauty, while also learning to celebrate who they are.”
C’est Moi’s product assortment spans across multiple categories such as skin care, acne solutions, facial masks, mineral sun care, color cosmetics and bath & body. All of the products are available online at cestmoi.com, Target.com and Amazon, in addition to select Target, CVS, Riley Rose, and HEB stores.
Liza and the brand have been working closely together on unique campaigns while developing an exclusive cobranded capsule collection of products that will be announced in the coming months. Both Liza and the C’est Moi team recently took to the stage at Beautycon in Los Angeles on August 10th and 11th to talk about their partnership, and what it looks like behind the scenes of building a clean beauty brand.
